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なかなか興味深いNAR が発表したFirst-Time Homebuyersの姿

NAR(全米不動産協会)が2009年の初めて家を購入した人のアンケート調査を発表した。
2009年における住宅売買の47%は住宅購入初心者というのも米国史上稀に見ることらしい。

First time buyers bought 47% of all homes purchased
若干西海岸の方が多い
It's an increase of 6% over last year. Regionally, the northeast was 48%, the Midwest, 48%, the south, 45% and the west, 51%. That's 5 out of every 10 buyers who need more hand holding and help from you than ever before!

78% of FTBH "Rented" Before Buying Their First Home
78%は購入前にどこかを借りているー19%は親と同居後
Only 19% lived with parents prior to purchasing. Concentrate your marketing efforts to apartment complexes. Comb your database for clients whose children might be in the market to buy a home.

Marital Status
独身女性は男性を倍以上引き離している
49% Married Couples  25% Single Women
12% Unmarried Couples  12% Single Men

Single women are double the percentage of single males. It's a niche within a niche. Consider holding "Women-Only, First Time Home Buyer Seminars".

Percentage by Age
一番多い年齢層は35歳から44歳ーまあ納得
12% - Age 18-24 53% - Age 24-35 18% - Age 35-44

Six out of ten buyers are under the age of 35. Think video, creative emails, an awesome, interactive website and social networking needs to be part of your FTHB business plan.

Distance Moved from Current Residence
平均12マイルもとの住んでいたところから離れたところに買っている
FTHB moved an average distance of 12 miles from their previous residence (apartment complex or parent's home). If you are marketing to apartment complexes, consider the location of the complex compared to the surrounding (affordable) homes as a guide to choose the right complexes to market to.

Purchase Price Range
中西部などを混ぜてしまうとこういう数字になるが、南カリフォルニアの場合25万ー35万ぐらいですね
10% - Price $ 75K to $100K    13% - Price $150K to $175K
12% - Price $100K to $125K    10% - Price $175K to $200K
16% - Price $125K to $150K
Over half the buyers are more likely to purchase a home priced at $175K and under. It's another consideration when choosing apartments to market to.

Information Sources PRIOR to Buying a Home
住宅購入者の85%がインターネットと教わったが、住宅購入初心者は94%とはすごい。。。
94% - Internet Search   40% - Newspaper Ads
63% - Virtual Tours    24% - Homes Magazines
43% - Open Houses    9% - TV

If you're spending money on expensive homes' magazine ads, consider open houses and virtual tours instead.

Length of Time FTHB Plan to Live in Home Prior to Resale
人々が住宅で儲けようという野心が治まっている傾向が見て取れる
Age 18-24 - 4% plan to sell within 2-3 years after buying it
Age 25-44 - 24% plan to sell within 2-3 years after buying it

This is a shorter time period than repeat buyers. Keep in touch with emails and social networking if you want them to remember you when it comes time to list their home and buy another one.

Financing the Home Purchase
私の仕事経験上から言ってもこれぐらいだと思う。
Down Payment from Own Savings - 61%
Down Payment from Gift - 22%

And, it's a no-brainer that 96% of the mortgages where fixed rate loans. ほぼ全員が30年固定ローンを選んでいる。
Gift funds play an important role. Be familiar with the "gift fund" rules.